Analisis Pembingkaian Isu Dugaan Korupsi Pertamina Dalam Konten Instagram @pinterpolitik

Abstract

Instagram, as a visually-driven social media platform, is increasingly utilized as an alternative medium for the rapid and interactive dissemination of political information. The @pinterpolitik account stands out with its distinctive satirical style and visual approach, making it an intriguing subject for examining the framing of political issues. This study aims to analyze how @pinterpolitik frames the alleged Pertamina corruption case using Pan and Kosicki’s framing theory, which includes four structural dimensions: syntactic, script, thematic, and rhetorical. Employing a descriptive qualitative method, this research applies content analysis to five Instagram posts that directly address the issue. The findings reveal that @pinterpolitik consistently highlights the role of political figures, embeds critique through satirical visual narratives, and constructs message flows that subtly guide public opinion toward concerns of injustice and power mismanagement. These results indicate that visual communication strategies on social media are effective tools for shaping perception and raising political awareness, particularly among younger audiences.

Keywords : Perception, TikTok, Skincare, Overclaim, Attribution Theory.