GRON: Strategi Penyiaran Radio Gagak Rimang Blora

Abstract

Technological developments underlie the reasons why radio switched from analog to digital broadcasts. These changes are the background of this study to determine the broadcasting strategy of Radio Gagak Rimang with the GRON application. This research used a qualitative research method with a descriptive approach, using Miles and Huberman data analysis. This study uses the theory of innovation diffusion which focuses on changes in innovation in analog radio broadcasts to digital radio broadcasts with the creation of a special broadcasting application called GRON. This study found data that the strategy carried out by Radio Gagak Rimang was carried out to keep up with current technological developments, as well as to prove that as a local radio station, they can compete in terms of providing better broadcasts than before. GRON is an abbreviation of Gagak Rimang online, where the broadcast system will be carried out not only through radio but also through social media. With these efforts, LPPL Radio Gagak Rimang can synergize in the digitalization era. GRON can provide information while reaching a wider audience.

Keywords: GRON, Technology, Broadcasting Strategy, Radio, Innovation Diffusion Theory