Representasi Makna Rasisme Pada Film Green Book

Abstract

Semiotic analysis of the film "Green Book" is important to understand how the film can represent meanings about racism. By considering several things such as signs, objects, and interpretants in a broader cultural and social context, this study aims to identify the representation of the meaning of racism in the film. This study uses a qualitative method with Sanders Peirce's semiotic analysis in a triangle meaning model consisting of signs, objects, and interpretants. The subject of this study is the 2-hour 10-minute Green Book film and several scenes that are the objects of research analysis. The results of the study show that the film shows several scenes that represent personal and institutional racism. Personal racism is seen in the discriminatory treatment of Dr. Shirley, while institutional racism is reflected in police actions and refusal to enter an exclusive restaurant. The scene reflects the social conditions of the Jim Crow era in America. The study also revealed that racism is the result of ethnocentrism and stereotypes that develop in society, causing division and difficulties in life for individuals who are victims.

Keywords: Representation, Racism, Film, Semiotics, Charles Sanders Peirce