Crawling Data Customer Pada Aplikasi Smarsofi Untuk Layanan Digital Marketing

Ahmad Maulana, Erika Devi Udayanti, Yusuf Yudha Sanjaya, Rifky Anggadiva, Maulana Muhammadin Comara, Mohamad Sirojul Muna

Abstract


Current communication can be carried out without having to come face to face, without limitation of space and time, namely through the internet. the availability of internet connectivity is a necessity for all people in almost all activities. The growth of internet users influences changes in the pattern of society in communicating and socializing also has an impact on business trends, one of which is the aspect of promotion and marketing. Conventional promotion through printed media has shifted to online media. Printed media turned to digital form which was then disseminated very easily through the internet to many people in general. This paper will examine the smarsofi application or smart social wifi application that utilizes connectivity accounts from wifi users to collect data. in this case is the visitor's data from a café. The main objective is to facilitate the process of collecting visitors to the café connected to wifi, which will then be forwarded to the distribution (broadcast) of digital promotional content.


Keywords


smarsofi, social wifi, digital marketing

References


Asosiasi Penyelenggara Jasa Internet, “Penetrasi & Perilaku Pengguna Internet Indonesia Survey 2017,” Teknopreneur, vol. 2018, no. 31 August 2018, p. Hasil Survey, 2018.

Lokadata, “Pengguna Internet Berdasarkan Umur Tahun 2018,” lokadata. [Online]. Available: https://lokadata.beritagar.id/chart/preview/pengguna-internet-berdasarkan-umur-tahun-2018-1557988833.

W. Adiansyah et al., “Membangun Jaringannirkabel ( Hotspot Area ) Dan Manajemen Hotspotdengan ‘ Antamedia Hotspot Manager ,’” vol. 10, no. September, pp. 97–119, 2014.

S. Purwana ES, Dedi, Rahmi, Aditya, “Pemanfaatan Digital Marketing Bagi Usaha Mikro , Kecil , Dan Menengah ( Umkm ),” J. Pemberdaya. Masy. Madani, vol. 1, no. 1, pp. 1–17, 2017.

P. K. Kannan and H. “Alice” Li, “Digital marketing: A framework, review and research agenda,” Int. J. Res. Mark., vol. 34, no. 1, pp. 22–45, 2017.

A. Wardhana, “Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia,” Semin. Nas. Keuang. dan Bisnis IV, no. April 2015, pp. 327–337, 2015.

U. Gajah and U. Diponegoro, “Karakteristik Metodologi Penelitian Bidang Ilmu Komputer ( IK ) Berlandaskan Pendekatai Positivistik Jazi Eko Istiyanto dan Aris Puji Widodo,” J. Sains Mat., vol. 17, no. 2, pp. 115–120, 2009.

I. Sommerville, Software Engineering (10th edition). 2016.




DOI: http://dx.doi.org/10.26623/transformatika.v17i1.1423

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Jurnal Transformatika

| View My Stats |

Transformatika : Journal Information Technology by Department of Information Technology, Faculty of Information Technology and Communication, Semarang University is licensed under a Creative Commons Attribution 4.0 International License.