The Influence of Brand Image Quality to Students’ Expectation and Satisfaction of Lecture at Politeknik Indonusa Surakarta

A. Anditha Sari

Abstract


An educational institution should be able to prove the quality of education. Consumers, in this case are students, need the proof of achievement, assessment, certification of quality, and the success of the alumni in getting work related to the field of knowledge. Evaluation is also needed to gain recognition from the community, as well as changes in curriculum and teaching methods that impact to better quality of the graduates. This study aims to analyze brand image influence to the expectations and satisfaction of students by taking sample 100 students from 5 study program i.e D3 Mass Communication, Hospitality, Informatics Management, Automotive, and Pharmacy by using systematic sample technique. Sample criteria that are students who have studied in semester 3 because students with the criteria should be able to evaluate their campus. The result of study indicates that brand image has significant effects to the expectation and satisfaction of the students.


Keywords


Brand Image, Expectations, Satisfaction

Full Text:

PDF

References


Aprinta, G. (2014). Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta. Jurnal The Messenger, 6 (1), 1-7.

Arikunto, S. (2002). Prosedur Penelitian, Suatu Pendekatan Praktek. Jakarta: PT Rineka Cipta.

Cutlip, M.S., Center, A.H., Broom, G.M. (1995). Effective Public Relations, 7th Edition. New Jersey: Prentice-Hall Inc.

Kotler, P. (2002). Edisi Millenium, Manajemen Pemasaran. Jakarta: PT Prenhalindo.

Kotler, P. (2004). Dasar – dasar Pemasaran. Jakarta: PT Gramedia.

Kuncoro, M. (2003). Metode Riset Untuk Bisnis & Ekonomi: Bagaimana Meneliti & Menulis Tesis. Jakarta: Erlangga.

Pradityas, K. (2011). Analisis Pengaruh Brand Image, Biaya Pendidikan, dan Fasilitas Pendidikan Terhadap Keputusan Mahasiswa Melanjutkan Studi Pada Program Diploma III Fakultas Ekonomi Universitas Diponegoro Semarang. Semarang: Universitas Diponegoro.

Sekaran, U. (2006). Metodologi Penelitian untuk Bisnis, Edisi 4, Buku 2. Jakarta: Salemba Empat.

Ruslan, R. (2001). Manajemen Humas dan Komunikasi. Jakarta: PT. Raja Grafindo Persada.

Snyder, C.R. (2000). Hypothesis: There is Hope. Dalam C. R. Snyder (Ed). Handbook of Hope: Theory, Measures, and Application. San Diego, CA: Academic Press.

Yularsih, D. (2014). Penerapan Komunikasi Terapeutik pada Proses Penyembuhan Pasien di Bangsal Keperawatan RSUD Kota Semarang. Jurnal The Messenger, 6 (2), 8-16.

Zeithaml, V.A., Bitner, M.J. (2003). Service Marketing. New York: McGraw Hill Inc, Int’l Edition.




DOI: http://dx.doi.org/10.26623/themessenger.v10i1.417

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Jurnal The Messenger

View My Stats Jurnal The Messenger is a Scientific Journal, Published by the Department of Communication, FTIK, Universitas Semarang (Central Java, Indonesia). It is licensed under a Creative Commons Attribution 4.0 International License.