Laman dan Reputasi Lembaga Dalam Membangun Komunikasi dengan Stakeholders

Mukaromah Mukaromah, Devi Purnamasari

Abstract


Page is one of the means of communication for a institute that can not be inevitable in the current development of information technology today. The purpose of this study was to find out how the reader's perception of the website educational institutions in communicating their vision and mission. Using the method of qualitative descriptive study the research object Udinus page readers Semarang who are stakeholders. The results of the study reflect on the reader's perception of the page that conveys that reflect Udinus page as a page that is engaged in the field of education with the reputation of the institution which is prominent in the field of information technology. There needs to be improvement in conveying information in the field of entrepreneurship because the eyes of the readers who become informants in this research, news and events related to entrepreneurship has not been managed properly. 


Keywords


Page; Reputation; Perception

Full Text:

PDF

References


Arief, M. Rudyanto. (2011). Pemograman Web Dinamis Menggunakan PHP dan MySQL. Yogyakarta: Penerbit Andi.

Brown, B. and J. M. Logsdon. (1999). Corporate Reputation and organization ldentity as Constructs for Business and Society Research, in D. Wood and D. Windsor (eds.), Proceeding of the Tenth Annual Meeting of the lnternational Association for Business and Social. Paris: France.

Deephouse, D. L. (2000). Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories. Journal of Management, 26 (6).

Kadir, Abdul. (2003). Pengenalan Sistem Informasi. Yogyakarta: Andi.

Kriyantono, Rachmat. (2009). Teknik Praktis Riset Komunikasi. Jakarta: Penerbit Kencana Prenada

Mitnick, B.M. dan Mahon, J.F. (2007). The Concept of Reputational Bliss, Journal of Business Ethics, Vol. 72.

Wood, T. Julia (2013). Komunikasi Interpersonal, Interaksi Keseharian. Jakarta: Salemba Humanika.

Puji Indarwati. (2011). Cyber Public Relations Dalam Meningkatkan Citra (Studi Deskriptif Kualitatif Kegiatan Cyber Pr Melalui Website Rumah Sakit Islam Klaten Tahun 2011). Skripsi Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Informatika. Universitas Muhammadiyah, Surakarta. www.eprints.ums.ac.id.

Kemkominfo. Pengguna Internet di Indonesia Capai 82 Juta. www.kominfo.go.id; diakses Maret 2016.

www.journal.unpar.ac.id/index.php/BinaEkonomi/article/view/718/702; diakses pada tanggal 10 Februari 2016.




DOI: http://dx.doi.org/10.26623/themessenger.v8i2.341

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Jurnal The Messenger

View My Stats

This work is licensed under a Creative Commons Attribution 4.0 International License.