Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

Suraya Mansur, Sari Anggaraini Harsono

Abstract


The study aims to analyze the public relations work suitability of PT Medco E&P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.

Keywords


Online News Media, Press Release, CSR, Serambi Indonesia

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References


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DOI: http://dx.doi.org/10.26623/themessenger.v12i1.1412

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