Assoc. Prof. Dr. Bahtiar Mohamad
https://www.scopus.com/authid/detail.uri?authorId=25960913300
(SCOPUS ID: 25960913300); Universiti Utara Malaysia, Malaysia
Dr. Bahtiar Mohamad is an Associate Professor at Communication Department, School of Multimedia Technology and Communication, UUM. With a degree from National University of Malaysia; a Master of Science from Universiti Putra Malaysia, and a PhD from Brunel University London, United Kingdom, Bahtiar has been serving Universiti Utara Malaysia for approximately 14 years. Formerly, he served as a Head of Communication Department, Faculty of Communication and Modern Languages, UUM for 3 years from 2005 - 2008. He teaches Public Relations, Corporate Communication, Communication for Managers and Organizational Image Management, which all combine to support his hybrid profession linking communication with the management. His qualifications are in Business Administration and Corporate Communication. In recent years, his publication and research interests have focused on corporate communication and public relations. He is carrying out research in the area of corporate identity, corporate image, investor relations and corporate branding from the point of view of public relations and corporate communication. He is Member of Institute of Public Relations Malaysia (MIPR), European Communication Research and Education Association (ECREA), World Communication Association (WCA) and Pacific & Asia Communication Association (PACA). He is currently appointed as a Visiting Scholar at Faculty of Business and Humanities, Curtin University Sarawak Campus and Asian Institute of Cambodia.